Ford started building and marketing the EcoSport, a crossover compact SUV, in 2003 for the Brazilian market. From 2003 to 2016, the EcoSport gained popularity in other foreign markets. In 2016, Ford introduced the EcoSport to the U.S. The EcoSport gained an instant success due to its stability and fuel economy. In 2018, Ford created a new EcoSport with added features and capabilities.

The 2018 Ford EcoSport comes in four trims: S, SE, SES, Titanium. Each trim is more elegant than the other.